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The remake of the Warner Bros. classic animation meets live-action movie Space Jam, this time starring LeBron James instead of Michael Jordan, hits theaters today. And while bringing Bugs Bunny into your real world surroundings is still Hollywood fantasy, thanks to augmented reality there’s now a way to get the same effect as seen in the movie. • Don’t Miss: Looney Tunes Antics Jump from Screen to Real World with Augmented Reality Experiment There are actually a couple of ways to teleport the characters from Space Jam: A New Legacy into your surroundings. The most accessible way is to use… more

Shark Week, which debuted in 1988 as a week of programming on the Discovery Channel dedicated to the titular predatory fish, has grown into a cultural beast of its own. At Next Reality, we can think of no better way to commemorate the week than to try out some shark-themed AR Lenses via Snapchat. Searching for “shark” in Lens Explorer returns no shortage of options, but these separate themselves from the pack (or shiver, as that is what a group of sharks is called)… Don’t Miss: AR Snapshots: Snapchat Lens Shows Us What Our Fav Live-Action Movies Would Look Like from Pixar Animation Look… more

When it comes to the future of AR smartglasses, DigiLens has one word for you. Just one word. Are you listening? Plastics. On Thursday, the waveguide maker and its strategic investment and production partners Mitsubishi Chemical Corporation (MCC) will begin producing the first-ever waveguides made of plastic instead of glass for use in AR smartglasses and headsets. Don’t Miss: DigiLens’ Vision of Cheaper Smartglasses Becomes Clearer with Crystal Reference Design Using a proprietary photopolymer and holographic contact copy manufacturing process, DigiLens’ plastic waveguides perform… more

After receiving $100 million in funding in 2018, smartglasses maker Rokid is going the crowdfunding route to finance its latest product. On Tuesday, Rokid launched a Kickstarter campaign to fund Rokid Air, AR smartglasses that serve as a virtual display by tethering not only to Android smartphones but also iPhones, iPads, desktop computers, and gaming consoles. Don’t Miss: News: China’s AR Showdown: How Rokid’s New Vision Compares to Nreal Weighing in at just 90 grams, the smartglasses include twin 4K displays and a BirdBath optical engine, which are capable of 43 degrees field of view (or… more

Billionaire Richard Branson did his part to advance space tourism this weekend by beating Elon Musk (SpaceX) and Jeff Bezos (Blue Origin) to become the first among them to travel into space. And while the pricey trips to copy Branson’s space flight via Virgin Galactic won’t open to the public until 2022, you can get a taste of the journey now in augmented reality. • Don’t Miss: ISS Astronauts Use Magic Leap One to Prepare for Next Mission During the height of the global pandemic in 2020, Virgin Galactic released an AR app designed to promote its space tourism venture, but most people had… more

Brands are increasingly adopting augmented reality to promote their products and services, and they have multiple paths for bringing AR experience to their audiences. To promote its stage production, the Harry Potter franchise turned to Facebook to pull together an AR experience for its Portal devices and Facebook and Instagram apps. Doritos opted to go the web-based AR route with 8th Wall’s platform. Meanwhile, Major League Baseball decided to build its own app, with promotional consideration from T-Mobile, to increase engagement around the upcoming All-Star Game. And we take a dive into how… more

The most viral internet cat of the moment is a virtual kitty trapped in a billboard in the Shinjuku district of Tokyo, Japan. But if you’ve been paying attention, you know that this is just the latest in a trend toward digital billboards that mimic a 3D effect to give passersby a sense that the experience is pushing itself in your reality. • Don’t Miss: Beeple’s NFT Startup Wenew Could Pave Way for Holographic Displays as Archival Asset The first big splash this dynamic make was actually in Seoul, South Korea, Japan’s neighbor to the west, just last year via a display appropriately called… more

The 2021 season of Major League Baseball (MLB) is in full swing, and now that vaccines are widespread in the US, major baseball stadiums are allowing fans back in at full capacity. But for those either without the time to attend or still comfortable observing developments from afar, there’s a new augmented reality option that lets fans immerse themselves in the season. • Don’t Miss: Marvel Heroes Invade ESPN’s NBA Broadcast of Warriors vs. Pelicans Game via AR The official MLB AR app was released this week for both Apple iOS iPhones and iPads as well as Android devices. Upon opening the… more

Digital artist Beeple’s $69 million NFT art auction at Christie’s has a second act called Wenew, and includes attempting to open the digital art floodgates to mainstream collectors and artists alike by using physical goods. Wenew is unique in that it is the first NFT platform to offer a physical artifact with every auction in the form of a museum-quality display containing either an image or looping video of the NFT. But beyond the blockchain technology story, this could also serve as the perfect platform to mainstream the new technology of holographic displays. • Don’t Miss: This Virtual… more

The Chromecast TV streaming lineup from Google is one of the more popular products in the category, primarily due to its low price tag and broad app support. With more than 430,000 reviews on the App Store, Chromecast has even found fans of those in the Apple ecosystem. The latest edition in the lineup, Chromecast with Google TV, elevates the platform from a casting dongle to a full-fledged smart TV device and Apple TV alternative. Although Chromecast’s obvious strength is in streaming video, its Ambient Mode is one of its low-key great side benefits. Ambient Mode (formerly known as Backdrop… more