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The still-unfolding story of China’s Nreal augmented reality startup continues to develop, with each turn uncovering another unexpected wrinkle. Now, in a new filing with the courts in its legal battle with Magic Leap, the company has revealed a sudden name change, as well as the involvement of a previously unknown parent company. Don’t Miss: Magic Leap Claims He Stole Augmented Reality Ideas as an Employee, but Who Is Chi Xu, the Founder of Nreal? Currently, Nreal, initially operating under the corporate name Hangzhou Tairuo, is defending itself against a lawsuit from Florida-based… more

Alternate US history is the go-to move for hot new cable and streaming shows, from HBO’s Watchmen to Hulu’s The Handmaid’s Tale, reimagining how things might have turned out is an endless well of narrative inspiration. The latest show to delve into this genre comes from Disney’s Freeform network, and it’s called Motherland: Fort Salem. And along with the theme of magic comes a unique promotional tie-in from Snapchat that uses augmented reality to bend reality in the direction of the show’s magical theme. Don’t Miss: This Sci-Fi Style 5G Promo for AR is Better Than Some Movies What is that… more

Computer vision is a key component in enabling augmented reality experiences, but now it can help give sight to the blind as well. In this case, that assistance comes from Envision, developers of mobile apps for iOS and Android that use optical character recognition (OCR) and object detection to provide an audio description of the user’s surroundings. The company has now adapted its software for operation within the hardware framework of Google Glass Enterprise Edition 2, which it will sell bundled with the Envision app as “Envision Glasses.” Don’t Miss: Google Glass Resurfaces as a Tool to… more

The results of Microsoft’s $480 million contract with the US Army are on display and users continue to test the suped-up version of the HoloLens 2. Also, the enterprise segment of the AR industry continues to look attractive to investors, as startup Talespin has raised a new round of funding for its AR/VR training platform. Next, Augmented reality has become the poster child for the wireless industry’s 5G push, and UK carrier Three has generated a TV ad that doubles as a wishlist for future AR experiences. Finally, smartglasses maker Nreal has added a new superpower to its Nreal Light… more

The powers of the Nreal Light continue to increase incrementally with each passing week. Now, the latest feature added to the device is possibly the most requested feature for anyone who has tried the Nreal Light: hand tracking. Don’t Miss: Hands-On with the Nreal Light, Smartphone-Powered Augmented Reality Immersion The China-based augmented reality startup has teamed up with California-based Clay AIR to add complex and precise hand tracking to the Nreal Light’s set of input options. “By offering hand tracking with Clay AIR, Nreal offers its developers and users of the Nreal Light… more

The entire wireless industry is working overtime to convince the world that 5G, and the higher prices associated with the faster speeds it affords, will not only be worth it but will deliver never-before-seen wonders. But few companies have produced such a stunningly well-done sales job as Three, one of the leading wireless giants in the UK. To make its 5G case the company put together what can only be described as a short science fiction film to show consumers at least some of what’s on the way, and augmented reality plays a starring role. Don’t Miss: Bank of England Teams with Snapchat to… more

Alongside Sesame Street, the Dr. Seuss universe has been a constant presence in the formative years of several generations of children in the US. Now, Dr. Seuss’s creations are continuing to maintain relevance with today’s youth via augmented reality, just as the Sesame Street Yourself app reintroduced its classic characters to children with AR. Don’t Miss: Unity Previews Project MARS Mobile App, Extends AR Foundation to HoloLens & Magic Leap, Intros XR Interaction Toolkit This week, just in time for Dr. Seuss Day, Dr. Seuss Enterprises launched its first augmented reality app, Dr. Seuss’s… more

While holographic Whitney Houston is hitting the road, a new mobile app is bringing volumetric captures of up and coming performers directly to the iPhones and iPads of fans. On Wednesday, AR studio 1RIC launched Jadu, a video app that delivers virtual performances by music artists Poppy, Pussy Riot’s Nadya Tolokonnikova, Vic Mensa, Palaye Royale, and Sir Chloe, allowing users to capture their virtual performances in the physical realm. Don’t Miss: This Viral Instagram Augmented Reality Filter Will Tell You Which Disney Character You Really Are Filmed at Metastage, one of Microsoft’s Mixed… more

Though Microsoft has had trouble keeping up with the demand for HoloLens 2, the company has been able to supply modified headsets to the US Army. Now, newly revealed images from the US Army show exactly how the HoloLens 2 is being used during training exercises as the military puts the headset through its paces. Don’t Miss: Airbus Previews Military Sandbox App for HoloLens The impetus for the weaponized headset’s most recent public appearance comes courtesy of a live demonstration of an augmented reality training program, which places virtual enemy combatants in an empty room as soldiers… more

While the rest of the world is scrambling to figure out how to adopt augmented reality and VR tools for remote meetings, one company is building its war chest to serve the growing space of corporate clients who need this kind of immersive computing training. Los Angeles-based startup Talespin just raised $15 million in a Series B round in its effort to train the business world to use AR and VR. Don’t Miss: 15 Remote Assistance Apps Driving the Enterprise Sector of Augmented Reality, from HoloLens to iPhone The round was led by Cornerstone OnDemand, a company that specializes in cloud-based… more