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Sure, you could leave a random monolith in Utah and get some notoriety for your street art. Or, you can let others put your art anywhere they’d like with augmented reality so they can appreciate it where they are. That’s what artists like Marina Abramovic, Anish Kapoor, Jeff Koons, KAWS, and others are doing with the Acute Art app. Don’t Miss: Indie Artists Invade MoMA with Augmented Reality to Reimagine Jackson Pollock’s Works The Acute Art app, which is available for iOS and Android, lets users view digital works of art in their physical environment, alter shadows and lighting (even with… more

Sure, you could leave a random monolith in Utah and get some notoriety for your street art. Or, you can let others put your art anywhere they’d like with augmented reality so they can appreciate it where they are. That’s what artists like Marina Abramovic, Anish Kapoor, Jeff Koons, KAWS, and others are doing with the Acute Art app. Don’t Miss: Indie Artists Invade MoMA with Augmented Reality to Reimagine Jackson Pollock’s Works The Acute Art app, which is available for iOS and Android, lets users view digital works of art in their physical environment, alter shadows and lighting (even with… more

Apple no longer has an exclusive province to LiDAR for the purposes of augmented reality. This week, headset maker Varjo unveiled its new VR-3 and XR-3 headsets, the latter of which includes LiDAR sensors and stereo RGB cameras to enable depth sensing and inside-out tracking of real-world environments for “pass-through” mixed reality experiences. Don’t Miss: Hands-On: The Varjo XR-1 Developer Edition has Seamless AR to VR Imaging & Low-Latency Both the XR-3 and VR-3 are capable of 115 degrees field of view, “human-eye resolution” (more than 70 pixels per degree, or 8K resolution), and color… more

In response to Sony unveiling its own holographic display back in October, Looking Glass Factory CEO Shawn Frayne quickly penned a letter welcoming the electronics mainstay to the field, with a post-script teasing the reveal of their own for December of 2020. That day is finally here, and so is the Looking Glass Portrait, the latest iteration of the company’s holographic display technology, which is now priced for the consumer market. Don’t Miss: Hands-On with the Looking Glass Pro, An Easy Alternative to AR for Interacting With Virtual Content Weighing 1.3 pounds, or about an ounce lighter… more

Next year, fans of Mario Kart will be able to experience the game in real life with the assistance of augmented reality. On Feb. 4, 2021, Universal Studios Japan in Osaka City will open its Super Nintendo World mini-park, which will immerse visitors in all things Mario. Don’t Miss: Nintendo Crafts AR Content for Animal Crossing: Pocket Camp The main attraction of the park is “Mario Kart Bowser’s Challenge,” a rollercoaster that pulls riders through a physical replica of the villain Bowser’s castle. To add realism to the experience, riders will wear AR headsets (adorned with Mario’s familiar… more

The movie theater business is hurting due to the pandemic, but that hurdle is actually the perfect set of circumstances for movie studios to lean hard into augmented reality marketing. That’s what’s on the menu this week as Dreamworks teamed with Snapchat to launch a special Lens for the sequel to the blockbuster animated hit The Croods. • Don’t Miss: Snapchat Gives John Wick Fans the Tools to Build Their Own AR Effects via Lens Studio The Croods: A New Age, hit theaters on Friday, and in conjunction with the release, fans have been given the ability to take AR selfies with the franchise’s… more

In the realm of social media, all roads lead to one destination: cracking the code of continuous partial attention dopamine hits. We learned this back in the days of Vine, before Twitter foolishly killed it. And I pointed my lens at the emerging trend back in 2016 when I highlighted Musical.ly for Mashable, just before it was snapped up by China’s Bytedance for $1 billion and merged into what is now TikTok. What isn’t often mentioned is the fact that, after Twitter dropped the Vine ball back in 2017, Snapchat was left as the lone, most prominent purveyor of sticky, addictive multimedia mobile… more

Quietly, while the rest of the world was engaged in pandemic and political concerns, a few weeks ago Facebook casually upgraded its Spark AR platform with what it calls Unified Effect Publishing. The change now enables developers to submit AR effects once for publishing to both Facebook and Instagram. On the surface, this is an improvement to be celebrated. “Now you can submit your effect once, and upon approval, publish it simultaneously across Facebook and Instagram. That’s right — one submission, one review process, and you can then publish your effect to all supported platforms in the… more

With the new season of The Mandalorian underway, Google has launched a new AR app that enables some Star Wars fans to connect with virtual characters in between new episodes. That is, as long as you have an Android smartphone. Check that…a 5G Android smartphone. Don’t Miss: The Porgs from Star Wars Are Coming to Magic Leap One Available now in the Google Play Store, the app puts the titular character in your physical environment. The app is compatible with 5G Pixel devices and other select 5G Android devices from Samsung, LG, OnePlus, Motorola/Levovo, Oppo, Sharp, Sony, and Xiomi. The… more

In this year of everything going virtual and remote, it makes even more sense now that Hollywood is leaning heavily on augmented reality. In this case, it’s HBO using AR to promote its highly-acclaimed original programming. After developing a series of AR experiences via Snapchat to promote Season 1 of His Dark Materials, HBO has tapped Yahoo to create a web-based AR campaign for the second season of the show. Don’t Miss: Magic Leap Releases Game of Thrones Experience for All Magic Leap One Users The web-based AR experience is fairly straightforward. Scan the QR code below (or just click… more