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The augmented reality smartglasses race is getting a major new entrant that could significantly change the entire landscape. On Tuesday, Qualcomm revealed its own XR1 AR Smart Viewer Reference Design, a pair of smartglasses that are meant to give OEMs (original equipment makers) an easy solution for launching their own smartglasses products. • Don’t Miss: Nreal Announces Move to Expand AR Smartglasses Sales to US, Europe, & Launch Enterprise Edition in 2021 Qualcomm’s XR1 offers a dynamic that allows the user to connect the smartglasses to a PC, an external puck computing unit, or even a… more

When it comes to augmented reality wearables, it’s currently an enterprise world. As such, Magic Leap’s latest Lumin updates are centered on features that appeal to enterprise customers. And Epson and Spinar are joining forces with a solution for distributed workforces. Meanwhile, smartphones continue to be the domain for consumer-grade AR. Lego has its eyes on the user-generated AR content that TikTok and Snapchat traffic in. Similarly, a week after Apple launched an AR app to promote its own spaced-based programming, Smithsonian Channel published its own AR app to commemorate the… more

A year and change into its shift towards enterprise customers, Magic Leap has updated Lumin OS and the corresponding Lumin SDK with some key prerequisites for the business sector. First and foremost, Magic Leap has added support for Web Real-Time Communications (WebRTC) in Lumin OS 0.98.20, including an update to the Helio browser to improve compatibility with audio and video communications platforms. Don’t Miss: 10 Remote Collaboration Apps for HoloLens, Magic Leap, & Mobile That Can Substitute for in-Person Meetings WebRTC, which works as a Javascript API that enables connected devices on… more

Two years ago, the 50th anniversary of the moon landing gave flight to a handful of Apollo 11 augmented reality apps and experiences, including one from the Smithsonian Channel. Now, as NASA’s latest unmanned mission to Mars is scheduled to land on Thursday, the Smithsonian Channel’s digital team has crafted yet another timely space-based AR app for the occasion. Don’t Miss: This iPhone & Android App Lets You Celebrate 50th Anniv. Of Moon Landing by Taking the Trip in Augmented Reality Available now for iOS and Android, the Mission to Mars AR app unloads seven AR experiences that enable you… more

The COVID-19 pandemic forced many businesses into remote work models, whether they were ready or not, making Zoom a household (or home office) name for its video conferencing service. Now, in response to this general shift, smartglasses maker Epson and remote assistance platform provider Spinar America are joining forces with their respective products, Moverio smartglasses and Remote Vision software, to add augmented reality to the video conferencing toolkit for companies with teams of technicians who need assistance from remote experts for troubleshooting. Don’t Miss: 15 Remote Assistance… more

Toymaker Lego has been on board with building AR into its playsets and mobile apps since the launch of ARKit. Its latest product takes the brand’s approach to combining physical toys and virtual content and remixes it for a generation obsessed with the kind of homegrown music videos common on apps like TikTok and Snapchat. Don’t Miss: 8th Wall & Trigger Build AR Lego Playground for Web to Promote Fox’s ‘Lego Masters’ Entering from stage right is Vidiyo, a series of playsets featuring characters from some MTV/Nickelodeon-inspired fever dream that, when scanned by the accompanying app, give… more

After weeks of reports about their first augmented reality device, Apple actually shipped a real AR product this week in the form of a TV tie-in AR app. Of course, the advertising industry is one of the foremost adopters of consumer-focused AR at the moment, and Super Bowl LV gave advertisers the opportunity to show off AR experiences that mirrored their broadcast ads. Elsewhere, as Zoom and other video conferencing platforms have become prevalent in remote work environments due to the pandemic, Arvizio has found a way to add AR to the experience. Oh, and about those reports on Apple’s AR… more

After the mobile augmented reality platforms of ARKit and ARCore moved Google’s previously groundbreaking Project Tango (the AR platform that gave us the first smartphones with depth sensors) into obsolescence in 2018, we’ve seen a bit of a resurgence of what was then a niche component for flagship devices. Samsung revived the time-of-flight sensor with its Galaxy Note 10 and Galaxy S10 5G, though it has ditched the sensor in its current generation models. Radar made a brief cameo via Project Soli in Google Pixel 4. More recently, Apple implemented LiDAR sensors in the iPhone 12 Pro and iPad… more

The realm of science fiction isn’t all lasers and cute green toddlers, sometimes alternate science history is sci-fi, too, as exampled by the Apple TV Plus series For All Mankind. Now, in a bid to promote the second season of the space-based series, Apple has launched a new augmented reality app that tells more of the backstory of the characters on the show. • Don’t Miss: Apple Has Secured Micro OLED Supply Partner for Future AR Devices, Says Report If you haven’t had a chance to see the show, it depicts a world in which the United States “did not” win the space race to the moon. Instead… more

Since launching its web-based AR platform in 2018, 8th Wall has continued to push the boundaries of what brands can do with AR experiences outside of native apps. The company’s latest update adds another dimension of realism to web-based AR content. Don’t Miss: 8th Wall Spins Up New ‘Spider-Man: Into the Spider-Verse’ Augmented Reality Experience for Blu-Ray, DVD Release On Thursday, 8th Wall revealed Realtime Reflections, a new attribute that enables developers to insert surfaces into AR content that mirror its real-world surroundings. This can translate to more realistic depictions of… more