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Since launching its web-based AR platform in 2018, 8th Wall has continued to push the boundaries of what brands can do with AR experiences outside of native apps. The company’s latest update adds another dimension of realism to web-based AR content. Don’t Miss: 8th Wall Spins Up New ‘Spider-Man: Into the Spider-Verse’ Augmented Reality Experience for Blu-Ray, DVD Release On Thursday, 8th Wall revealed Realtime Reflections, a new attribute that enables developers to insert surfaces into AR content that mirror its real-world surroundings. This can translate to more realistic depictions of… more

February is the shortest month, but it’s marked by the celebration of Black history and the celebration of romantic love. After marking Black History Month and Valentine’s Day in AR, you can also try out another ground-breaking filter from Snapchat’s creative team and embody one of the hottest songs of 2020. Don’t Miss: Next Reality’s 30 People to Watch in Augmented Reality for 2020 Become an African King for Black History Month While we should all celebrate African-American culture year-round, as it stands, Black History Month is the ideal time to unlock this Lens. The Black History King… more

Like the layers of an onion, 2021 continues to peel back new hints of Apple’s kinda-secretive augmented reality device development. The latest layer gives us additional insight into the specific components that Apple intends to build into its AR product. Don’t Miss: The Future of Apple Augmented Reality Smartglasses & the Android Copies to Follow Citing sources close to the situation, Nikkei Asia reports that Apple has partnered with Taiwan Semiconductor Manufacturing Company (TSMC) to develop micro OLED displays, measuring under an inch, for its under-development augmented reality… more

Bud Light being the official beer sponsor of the NFL just makes sense for American football. But what about the NHL, with hockey being the official winter sport of Canada by decree? Enter Labatt Blue, which might as well be the national beer of Canada and includes a hockey page on the top navigation bar of its website. Don’t Miss: Verizon, Pepsi & Cheetos Run AR Plays for Their Super Bowl LV Advertising Efforts To further demonstrate its love for the game, the beer maker is running a marketing campaign with the NHL to embed a Snapchat AR experience on 12-packs of Labatt Blue. “Labatt and… more

Even the biggest fan of Mario Kart may have reservations about traveling to Super Nintendo World in Japan in the middle of a worldwide pandemic to experience the augmented reality-enhanced roller coaster ride that recreates the game in real life. Luckily, video of the entire experience is now available to give fans an idea of the extent of the AR experience, along with a closer look at the AR headset that powers the experience. Don’t Miss: Super Mario Augmented Reality Game Connects the Past with Gaming’s Future Having officially opened on Feb. 4, Super Nintendo World is a mini-park… more

If there is one constant in currently available AR headsets, it’s that, for a quality experience, they’ll carry a high price tag. Price is one of the reasons these devices are mostly marketed towards enterprise customers for now. And that’s the case with HoloLens 2, generally considered the best on the market at the moment. Now, Microsoft has taken a step to pitch its AR solution for specific use cases with a variation on the device. But Microsoft hasn’t even set the high water mark on prices for AR headsets. That badge goes to Canon’s Mreal S1, which costs more than most midsize sedans… more

Rumors around Apple’s not-so-secret development of an AR/VR headset have been prevalent throughout the young year, but the latest round of reports move speculation of the device into a clearer view. The latest leaks give us not only specifications but also an artist’s rendering based on leaked photos of the headset, as well as a possible timeline for release from analysts based on supplier reports. Don’t Miss: Apple Buried a Detail About iPhone 11 Pro That Moves It Closer Toward a Future AR Smartglasses Product On Thursday, The Information (paywall) reported that the new Apple device will… more

Despite the unfortunate social media-driven association of Corona beer with the virus behind a global pandemic, beverage maker Constellation Brands has pushed its marketing forward like a lime through the mouth of a beer bottle. The brand’s latest effort leverages an AR experience to entice drinkers with the Corona Hard Seltzer line of “spike sparkling water.” Don’t Miss: Blippar Adds Landmark Recognition to Its Bag of AR Tricks Built on Blippar’s web-based AR technology, the AR experience opens a portal to a virtual beach, perhaps somewhere in Mexico, with the various flavors of Corona… more

Ever since the US Army awarded Microsoft’s HoloLens a $480 million contract, the battle for enterprise augmented reality has heated up in earnest. Now, the Redmond, Washington tech giant is looking to strengthen its hold on the burgeoning AR enterprise space by introducing the HoloLens 2 Industrial Edition. • Don’t Miss: Next Reality’s 30 People to Watch in Augmented Reality for 2020 The new version of the HoloLens 2 is specifically designed to meet the needs of pharmaceutical and semiconductor clients by adhering to cleanroom (ISO 14644-1 Class 5-8) and particle emissions (UL Class I Div 2… more

Just as the augmented reality industry grows, so too does the segment dedicated to creating experiences for the tools becoming available. Leading the charge is former Magic Leap CEO Rony Abovitz, who launched a new venture focused on immersive entertainment and content creation. Meanwhile, three of the segment’s biggest players demonstrated why investment in this area is crucial. Snap made an acquisition to add to its AR technology portfolio, Facebook rolled out a training program for its Spark AR platform, and Unity joined forces with Volvo to provide some sleek new AR assets for developers… more