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Due to the apparent lackluster adoption of its Explorer Edition, it can be easy to forget that Google Glass still exists as an enterprise product. But Google hasn’t forgotten, as it has been working on bringing its Google Meet video conferencing platform to Google Glass Enterprise Edition 2. Don’t Miss: Google Just Made It Easier to Get Your Hands on Glass Enterprise Edition 2 On Friday, Google made the open beta of Meet on Glass available to Google Workspace (the new brand name for G-Suite) customers after launching the closed beta last year. With Meet on Glass, Google Glass users can… more

The remake of the Warner Bros. classic animation meets live-action movie Space Jam, this time starring LeBron James instead of Michael Jordan, hits theaters today. And while bringing Bugs Bunny into your real world surroundings is still Hollywood fantasy, thanks to augmented reality there’s now a way to get the same effect as seen in the movie. • Don’t Miss: Looney Tunes Antics Jump from Screen to Real World with Augmented Reality Experiment There are actually a couple of ways to teleport the characters from Space Jam: A New Legacy into your surroundings. The most accessible way is to use… more

Shark Week, which debuted in 1988 as a week of programming on the Discovery Channel dedicated to the titular predatory fish, has grown into a cultural beast of its own. At Next Reality, we can think of no better way to commemorate the week than to try out some shark-themed AR Lenses via Snapchat. Searching for “shark” in Lens Explorer returns no shortage of options, but these separate themselves from the pack (or shiver, as that is what a group of sharks is called)… Don’t Miss: AR Snapshots: Snapchat Lens Shows Us What Our Fav Live-Action Movies Would Look Like from Pixar Animation Look… more

When it comes to the future of AR smartglasses, DigiLens has one word for you. Just one word. Are you listening? Plastics. On Thursday, the waveguide maker and its strategic investment and production partners Mitsubishi Chemical Corporation (MCC) will begin producing the first-ever waveguides made of plastic instead of glass for use in AR smartglasses and headsets. Don’t Miss: DigiLens’ Vision of Cheaper Smartglasses Becomes Clearer with Crystal Reference Design Using a proprietary photopolymer and holographic contact copy manufacturing process, DigiLens’ plastic waveguides perform… more

After receiving $100 million in funding in 2018, smartglasses maker Rokid is going the crowdfunding route to finance its latest product. On Tuesday, Rokid launched a Kickstarter campaign to fund Rokid Air, AR smartglasses that serve as a virtual display by tethering not only to Android smartphones but also iPhones, iPads, desktop computers, and gaming consoles. Don’t Miss: News: China’s AR Showdown: How Rokid’s New Vision Compares to Nreal Weighing in at just 90 grams, the smartglasses include twin 4K displays and a BirdBath optical engine, which are capable of 43 degrees field of view (or… more

Billionaire Richard Branson did his part to advance space tourism this weekend by beating Elon Musk (SpaceX) and Jeff Bezos (Blue Origin) to become the first among them to travel into space. And while the pricey trips to copy Branson’s space flight via Virgin Galactic won’t open to the public until 2022, you can get a taste of the journey now in augmented reality. • Don’t Miss: ISS Astronauts Use Magic Leap One to Prepare for Next Mission During the height of the global pandemic in 2020, Virgin Galactic released an AR app designed to promote its space tourism venture, but most people had… more

Unlike VR, when you’re talking about augmented reality, describing what an experience is like can be incredibly difficult — primarily because the experiences are even more contextual than relatively static virtual worlds that don’t involve real-world settings.In AR, everything is about how “you” see things interacting with your real environment. Such is the case with what I’m calling the most important demonstration of Magic Leap technology to date in the form of an AI assistant called Mica.The experience was previewed on stage during Wednesday’s keynote event at the L.E.A.P. conference in Los Angeles by Magic Leap’s John Monos, vice president of human-centered AR and dDNA, and Andrew Rabinovich, the company’s head of AI.Don’t Miss: Everything Magic Leap Revealed During Its First Annual L.E.A.P. Conference Keynote EventTogether, the team described a world in which a Magic Leap user will be able to interact with intelligent assistants in the form of fully realized augmented reality…more

Unlike the realm of virtual reality, augmented reality is less about losing yourself in some fantasy environment, and more about getting things done in the real world. So while we’ve seen some great games that capture the imagination on devices like the Magic Leap One and the HoloLens, when it comes to real-world usage, the biggest developments coming for AR apps that are the more practical ones.Fittingly, we now have two apps available on the devices mentioned above that cater directly to the notion of using AR to work rather than play. In this case, that work involves communication.Don’t Miss: Magic Leap Roars into the Auto World via Kia Stinger App from RelayCarsMagic Leap’s Avatar Chat, teased during the L.E.A.P. convention, and released a couple of weeks ago in partnership with Twilio, allows any two Magic Leap One users to communicate in real time from remote locations using simplified avatars. On the other hand, New York-based startup Spatial just launched its remote…more

Brands are increasingly adopting augmented reality to promote their products and services, and they have multiple paths for bringing AR experience to their audiences. To promote its stage production, the Harry Potter franchise turned to Facebook to pull together an AR experience for its Portal devices and Facebook and Instagram apps. Doritos opted to go the web-based AR route with 8th Wall’s platform. Meanwhile, Major League Baseball decided to build its own app, with promotional consideration from T-Mobile, to increase engagement around the upcoming All-Star Game. And we take a dive into how… more

The most viral internet cat of the moment is a virtual kitty trapped in a billboard in the Shinjuku district of Tokyo, Japan. But if you’ve been paying attention, you know that this is just the latest in a trend toward digital billboards that mimic a 3D effect to give passersby a sense that the experience is pushing itself in your reality. • Don’t Miss: Beeple’s NFT Startup Wenew Could Pave Way for Holographic Displays as Archival Asset The first big splash this dynamic make was actually in Seoul, South Korea, Japan’s neighbor to the west, just last year via a display appropriately called… more