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When Treasury Wine Estates released 19 Crimes Snoop Cali Red this summer, named for its new partner in wine, rapper Snoop Dogg, it already came with the brand’s signature AR-enhanced label. Now, with an assist from creative studio Tactic and the web-based AR platform from 8th Wall, Snoop Cali Red has a new (and, arguably, more impressive) AR experience featuring the dee-oh-double-gee. Don’t Miss: 8th Wall’s Web AR Brings Album Art of Pink Floyd to Life Like other products from Treasury Wine Estates, such as The Walking Dead and Brazen, the likeness of Snoop comes alive when scanned with the… more

Amazon has joined the ranks of film and TV studios using the power of augmented reality to engage fans looking to go behind passive screen viewing. To that end, Amazon has quietly launched the Amazon AR Player app. Don’t Miss: Snapchat Gives John Wick Fans the Tools to Build Their Own AR Effects via Lens Studio The free app, which is available on iOS and Android devices, allows users to experience a personal introduction to the furry cast of Amazon’s new streaming TV series The Pack. Hosted by Olympic gold medalist and multiple World Cup champion ski racer Lindsey Vonn, The Pack follows a… more

If you’re a man and subscribe to podcasts or YouTube channels that cater to masculine interests, then you’ve almost certainly encountered sponsorships from Manscaped. And that means I don’t have to explain what the company is selling you (for the uninitiated, it’s a company dedicated to helping you trim your body hair—most notably, your nether regions, in addition to other areas). Now, the brand has let the vines of its advertising reach grow into the augmented reality realm with a Sponsored Lens on Snapchat for iOS and Android. Don’t Miss: This Viral Instagram Augmented Reality Filter Will… more

One of China’s largest smartphone makers, Oppo, just took the wraps off its new design for augmented reality smartglasses called AR Glass 2021. The reveal was part of the company’s annual Oppo Inno Day, where various forward-looking tech initiatives are put on display. But unlike what they showed off last year, this year’s AR product looks a lot more like something ready for the mainstream market. • Don’t Miss: Hands-On with the Nreal Light, Smartphone-Powered Augmented Reality Immersion While the west’s AR is still mostly focused on high-end headsets and smartphone screens, China is still… more

The true crime genre has long been popular on television and more recently on podcasts with shows like Serial. Now, one developer is further banking on the fascination with true crime by bringing the experience to augmented reality via the CrimeDoor app. • Don’t Miss: Oscars Fashion History Lives via New LA Times Mobile AR Experience The app, which was launched as an iOS-only app this month (Android version coming later) literally gives you an AR door into historic crime scenes as detailed by major reports throughout history. Although the app is free, you’ll need to access in-app purchases… more

Last year this guy made his own smartwatch from scratch, so in 2020, naturally, he decided to give making smartglasses a try. And it worked! Nashville, Tennessee-based electrical engineer Sam March is the kind of DIY guy we love. He realized he had a problem he wanted to solve and came up with his own tech-enabled solution. The problem? Walking navigation assistance without staring down at his smartphone like millions of other mobile zombie-like pedestrians stumbling around the planet. Don’t Miss: Hands-On with North’s New Focals Smartglasses & Flagship Store in New York City But rather… more

What was edge automobile technology just a few years ago is now clearly mainstream, as Cadillac just demonstrated via its new 2021 Escalade. The latest version of the popular SUV comes equipped with standard augmented reality navigation that brings the same kind of directional overlays we’re used to on Google Maps’ Street View to your dashboard. • Don’t Miss: Augmented Reality in Cars — the Companies & Tech Driving Us into the Future Those directions come with audio navigation prompts, just in case you are truly among the navigationally-challenged drivers out there. The best part is that… more

What does it mean when a software company obsessively focused on innovating the way we use our mobile devices to see and communicate with the world adds virtual voice agents? Possibly e-commerce magic, with a powerful layer of augmented reality. That’s what may be in the offing with the recent acquisition of Israel-based Voca.ai by Snap, the company behind Snapchat. • Don’t Miss: Snapchat Extends 3D Camera Effects from Spectacles 3 to iPhone’s TrueDepth Camera The deal was first reported by Israeli tech news site CalCalist, which claims the price was $70 million, however, neither party… more

Just as predicted (but perhaps with less fanfare than usual), Apple has made the move of adding a depth sensor to the rear camera of its latest edition of the iPad Pro. What is surprising is the type of sensor it is, and that plot twist raises the level of intrigue for Apple’s development of augmented reality smartglasses. Don’t Miss: Apple Brings People Occlusion & Motion Capture to ARKit 3 Alongside RealityKit & RealityComposer for AR Development On Wednesday, Apple unveiled the 2020 iPad Pro, which runs on the A12Z Bionic chip, and includes an Ultra Wide camera and Liquid Retina display… more

With many office workers in the US being asked to work from home if their job allows, Magic Leap’s customary updates for the Lumin OS and Lumin SDK brings some help to keep distributed workforces connected. Chief among the new features arriving with Lumin OS version 0.98.10 and Lumin SDK 0.24 is a new Meetings feature that enables local and remote collaboration with 2D and 3D files. Don’t Miss: Magic Leap Repackages Developer Tools as The Lab, Publishes Updates for Lumin SDK & Lumin OS, & Previews Magicverse SDK However, before we unpack those new features, perhaps the most exciting new… more