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Two of the three entities behind Pokemon GO, the reigning champion in mobile augmented reality gaming, are joining forces again to see if lightning can strike more than once. This week, AR developer Niantic and gaming giant Nintendo announced a partnership that will see a series of mobile games built on the Niantic Real World Platform with Nintendo’s stable of characters, starting with the popular Pikmin franchise. Don’t Miss: Microsoft Unveils Mesh Platform for Collaborative HoloLens Apps, Previews Pokemon GO Proof of Concept “As we continue to expand our games portfolio, it was a natural… more

Outside of plastic surgery disasters or costumes, augmented reality is the closest we can get to morphing our likenesses into those of animals. We’ve previously shared an anthropomorphic AR Lens that turns you into a horse. This week, we have two more examples of animal transformation AR effects, one that serves as a callback to recent viral sensation, and another that comes to use courtesy of music marketing efforts. Elsewhere, creators and developers have come up with some fun AR experiences that leverage AR gadgets to project letters and emojis into our environment. And, speaking of… more

Snapchat may trail Facebook and Instagram in terms of daily active users, but a new partnership with Samsung may get those innovative AR Lenses onto the mobile devices of a lot more users. Non-fungible tokens, perhaps the hottest segment of the blockchain tech industry at the moment, has always appeared destined to be on a collision course with augmented reality. Over the past week, we saw several examples of how these technologies can work together with NFTs from gaming brand Atari, to hip-hop legend MF Doom. Meanwhile, Facebook Reality Labs took a brief pause from its research and… more

Snapchat may trail Facebook and Instagram in terms of daily active users, but a new partnership with Samsung may get those innovative AR Lenses onto the mobile devices of a lot more users. Non-fungible tokens, perhaps the hottest segment of the blockchain tech industry at the moment, has always appeared destined to be on a collision course with augmented reality. Over the past week, we saw several examples of how these technologies can work together with NFTs from gaming brand Atari, to hip-hop legend MF Doom. Meanwhile, Facebook Reality Labs took a brief pause from its research and… more

The NFT space is moving so fast that if you’re not already engaged, you’ve probably already missed several history-making events. One of those events happened this week with the sale of Mars House, a virtual home that sold for over $500,000, which is more than many real-world homes that you can actually live in. • Don’t Miss: Looking Glass Teams with Reggie Watts to Auction Holographic NFT Art, Paving Way for Popularizing AR Art You Can Hold The creator of Mars House is Canadian artist Krista Kim, who began building the virtual construct back in 2020, when most of the world was forced to… more

During this week’s unveiling of the new Samsung A Series of smartphones, much of the focus was on the high-end features at a more affordable price as the South Korean tech giant looks to regain its status as the world’s top smartphone maker versus Apple’s iPhone. But buried in the range of features mentioned in the new Samsung A Series was a surprising and very big feature addition: native Snapchat augmented reality lenses. • Don’t Miss: This Atari 3D Sneaker NFT Auction Is Using Snapchat to Let You Try Before You Buy on the Blockchain The line-up, which includes the Galaxy A52, A52 5G, and… more

While Apple has been rather secretive about its work on AR wearables (despite the abundance of leaks revealing details about their unannounced devices), Facebook has been rather chatty about its plans for smartglasses. The company’s latest missive on its AR wearables development focuses not on the smartglasses but on a peripheral that would improve gesture recognition for virtual interfaces. Don’t Miss: Why Facebook Co-Founder’s Call for a Breakup Is Focused on the Wrong Target — AR Is Zuckerberg’s Next Big Data Bonanza On Thursday, Facebook Reality Labs published a preview of the progress… more

When you’re talking about collectibles, in 2021 it’s heresy not to include the world of sneakerheads. Nowadays, a single, limited batch of newly designed sneakers from Nike can quickly sell out and then go on to be resold for many thousands more than they were purchased for at launch. Predictably, the sneakerhead world is now converging with the hot new world of NFT (non-fungible tokens) auctions. One of the most recent and prominent auctions comes in the form of a concept Atari sneaker that looks like something out of a retro science fiction film. • Don’t Miss: Looking Glass Teams with… more

What is old is new again. In this case, a classic arcade game gets the augmented reality treatment. In a new promotion playing off its ad campaign featuring actor Craig Robinson (The Office, Hot Tub Time Machine), Pizza Hut has turned its pizza boxes into a virtual Pac-Man game via web-based AR technology. Don’t Miss: How to Play Classic Nintendo, Sega, PlayStation & Atari Games on Your iPhone Now, customers who order a large Tastemaker from the pizza chain between March 15 and 26 (or while supplies last) will receive a specially-marked box that includes a QR code that leads to the Pizza… more

The hype surrounding non-fungible tokens (NFTs) has reached astronomical levels over the past few weeks, and now the technology has intersected with augmented reality’s orbit in a fantastic way. NFT marketplace Illust Space is conducting a crypto auction featuring limited AR masks autographed by hip-hop legend MF Doom. Don’t Miss: Looking Glass Teams with Reggie Watts to Auction Holographic NFT Art, Paving Way for Popularizing AR Art You Can Hold The mysterious rapper passed away on Oct. 31, 2020, though his death was not revealed until Dec. 31, when his wife, Jasmine, announced it on… more