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The last few weeks were fairly busy in the realm of augmented reality and remote meetings developments. Most of that activity was generated by some mammoth announcements from Snap and its Spectacles AR smartglasses, and Google, with its Project Starline experimental holographic video conferencing system. Now, right on cue, Facebook chief Mark Zuckerberg has emerged to give some (veiled) responses to some of what we’ve seen from the competition in the last few weeks. • Don’t Miss: Facebook CEO Zuckerberg Uses Latest Appearance to Triple Down on Augmented Reality & Creator Revenue-Focused… more

After introducing a pair of new Spark AR capabilities last week, Facebook had one more trick up its sleeve to unveil at its virtual F8 Refresh developer conference. On Wednesday, Facebook gave its audience a sneak peek at its new Multipeer API, which will enable Spark AR creators to build AR camera effects that sync multiple video callers on Messenger and Instagram as well as its Portal smart camera lineup. Don’t Miss: This Viral Instagram Augmented Reality Filter Will Tell You Which Disney Character You Really Are Multipeer API opens up opportunities for shared experiences for video calls… more

After tapping Nvidia for its first AR headset, Magic Leap is calling in reinforcement for its future enterprise-focused efforts. On Wednesday, Magic Leap disclosed a partnership with chipmaker AMD to produce a “semi-custom” system on a chip (SOC) that will handle computing, graphics, and machine learning, particularly computer vision and spatial computing, for its AR headsets. Don’t Miss: 10 Remote Collaboration Apps for HoloLens, Magic Leap, & Mobile That Can Substitute for in-Person Meetings In its partnership with AMD, Magic Leap is aiming for top performance to run advanced AR content… more

Few brands have been more enthusiastic about augmented reality than Lego, which has now expanded its AR experiences from toys to theme parks. The brand recently opened a new attraction, dubbed Mythica: World of Mythical Creature, at Legoland Windsor in the UK. Don’t Miss: Hands-On with the Lego Snapchat Augmented Reality Experience That Lets You Build With Friends Remotely Visitors who download and install the Legoland Windsor Resort app can scan four codes located adjacent to the statues of Chimera, Alicorn, Hydra, and Sky Lion. Upon scanning, the app opens virtual portals, where visitors… more

June is Pride Month, an annual celebration of LGBTQ+ communities in commemoration of the Stonewall uprising of 1969. With Lens Studio, developers and creators have the capacity to create augmented reality experiences that celebrate a wide variety of interests, including LGBTQ+ rights. Here are some Snapchat Lenses to help celebrate your identity or your support of the LGBTQ+ community… Don’t Miss: Snapchat Celebrates Pride Month with New Landmark AR Experiences Dress Up in These Virtual Pride Costumes Our first pair of Lenses give you the opportunity to put on virtual festive… more

While autonomous vehicles are almost assuredly the future of personal transportation, we are likely many years from seeing self-driving cars become as ubiquitous as manually-driven ones, as the auto industry has a myriad of government regulations and other constraints to contend with. Until then, augmented reality is looking like the next big thing in automotive technology. In fact, AR in automobiles could reach mainstream relevance with most consumers before AR headsets or smartglasses. With cars, there’s no cumbersome, headworn display to act as a hurdle to adoption, as content is projected onto windshields or dashboard-mounted displays. Miniaturization of computing hardware is also not as big a concern with AR in cars when compared to the challenges of embedding the same technology in a pair of smartglasses. DAQRIIn many ways, the benefits of AR in cars is not unlike that seen in current applications in the enterprise arena or the use cases envisioned for consumers, streamlining…more

We’re still basking in the afterglow of the HUGE Snap Partner Summit last week, where Snap made Snapchat a much stronger augmented reality platform while also unveiling the AR smartglasses version of Spectacles. This week, we got a peek at how Spectacles AR started and got our hands on Lenses from Lego and Disney featured during the keynote. Undeterred, Facebook made a move to match Snap’s masterstroke, with new AR features for creators to integrate into Instagram AR effects. In addition, Volkswagen unveiled a new electric vehicle with some automotive AR features coming along for the ride… more

Ever since Snapchat rebuffed its acquisition attempts, Facebook has morphed Instagram with features from Snapchat, such as stories, chat, and, of course, augmented reality. With regard to augmented reality, Snap is iterating at a fairly rapid pace. At its Snap Partner Summit last week, the company released version 4.0 of its Lens Studio AR creation platform and introduced new AR tech like Connected Lenses. Don’t Miss: This Viral Instagram Augmented Reality Filter Will Tell You Which Disney Character You Really Are To keep up with Snap’s AR arsenal, Facebook has added two new AR capabilities… more

The world of Lego is timeless primarily because everyone, regardless of age or background, can build a wide variety of amazing things with the simple component blocks from the classic toymaker. But now that Snapchat has brought that dynamic to augmented reality via the Rebuild the World Snapchat Lens the possibilities are truly endless. • Don’t Miss: Snap Team Member Reveals Early Prototype of AR Spectacles, Plus Here’s Another Way to Get Your Own Pair Oddly, when you visit the Lego website, you’ll have a difficult time finding any information about the new AR version of Lego, which is why… more

The electric vehicle space is where a lot of the most cutting-edge technology is used to push vehicles forward (the best example being Tesla). Now, the Volkswagen Group is ramping up the EV competition with its new augmented reality-infused Cupra Born. • Don’t Miss: Volvo Teams with Unity to Let You Test Out the XC40 SUV in AR, Launches Developer Innovation Portal Although the official announcement of the EV was made a few weeks ago, this week we finally got an up-close look at some of the detail. Specifically, the car’s augmented reality heads-up display is being shown off and, if the… more