Author: defaultwptest_0plels

The emergence of Microsoft’s HoloLens 2 as a cutting-edge US Army tool has focused a spotlight on the marriage between augmented reality and the military. Now a new startup is leveraging that interest in a different way by harnessing AR technology to assist the US Air Force, powered by recent funding and a new military-related contract. • Don’t Miss: New US Army Military-Grade HoloLens 2 Imagery Gives Us Star Wars Stormtrooper Vibes Santa Monica and Olando-based startup Red 6 has just revealed that it has entered into a contract “worth up to $70 million over 5 years” that will allow the… more

On this platform, we talk a lot about the future of augmented reality, and we pay attention to what is being said elsewhere as well. Sometimes the future chatter is about the hardware. Even more frequently, in recent months, the discussion is about the future of the AR cloud, or, as some like to call it, the metaverse. But the thing that seems to be missing in many of these discussions is the issue of trust. • Don’t Miss: Facebook’s Smartglasses Are the New AR Hype, but It’s Becoming Clearer That a Metaverse Platform War Is Coming Trust is the fundamental bedrock that will likely determine… more

Part of the mainstreaming of augmented reality is learning to adopt new habits around the hardware delivering these groundbreaking next-gen interface experiences. And while the top-tier, truly immersive AR devices like the HoloLens are not yet practical for day-long use, what is obvious to those who have been tracking the space is that AR wearables are pretty much inevitable at this point, despite the technical hurdles involved. • Don’t Miss: Snap Spectacles Finally Evolve into Full AR Smartglasses with Standalone Immersive Superpowers With that in mind, it’s time to begin taking a closer… more

Over the past week, practically every major tech company working on augmented reality has held their quarterly earnings calls with investors, and each addressed or at least mentioned the role of AR during their prepared remarks. However, Facebook’s earnings call had some of the spicier commentary on the technology. Speaking of Facebook, the company’s Spark AR platform assisted The New York Times in delivering AR content on the ongoing Olympic Games. Google also delivered its own Olympic AR experiences through its own AR platform. Finally, Snapchat continues to lean on AR as its growth driver… more

Facebook’s earnings calls are generally focused on numbers—revenue and user growth. But this week the company’s founder and CEO, Mark Zuckerberg, carved out a significant portion of the call to elaborate on Facebook’s plans for immersive computing. • Don’t Miss: Facebook CEO Zuckerberg Uses Latest Appearance to Triple Down on Augmented Reality & Creator Revenue-Focused Future By now, even non-VR users are aware of the Oculus Quest and its promise to transport you to other worlds. But most of the public is still unaware of Facebook’s even bolder augmented reality ambitions. Those ambitions… more

Old school media stalwart The New York Times launched its augmented reality news content in 2018 with a feature on the athletes of the Winter Olympics. However, after a solid year of AR reporting, the Times all but abandoned its AR news coverage via its mobile app, instead opting to publish AR content via the Spark AR platform from Facebook. Don’t Miss: Google Adds More Olympic Athletes to Its Roster of Augmented Reality Search Content Now, the publication’s AR journey has come full-circle with a pair of AR camera effects visualizing the physics behind two of the sports of the Summer Games… more

The Lens Studio community, now made up of more than 200,000 creators, has generated some impressive augmented reality effects in the last few years. Amazingly, the groundbreaking Lenses for Snapchat continue to come, often from the internal AR team at Snap. Take, for instance, Cartoon 3D Style, which generated approximately 2.8 billion engagements on Snapchat within its first week. Don’t Miss: Snap Adds Upper Garment Segmentation, Multiple Object Detection, & More with Lens Studio 4.1 The latest AR magic trick to arrive on Snapchat (iOS or Android) from Snap’s AR team is the… more

After facing delays due to the COVID-19 pandemic, the Olympic Games are underway in Tokyo, but a surge in cases worldwide has taken the spectator out of these spectator sports. However, thanks to AR content in Google Search, fans can get closer to select athletes than they would have if they had a ticket to the events. Don’t Miss: Google Adds Pac-Man, Hello Kitty & More Japanese Anime & Video Game Characters to AR Search During the keynote presentation for its I/O developer conference in May, Google unveiled sports athletes as the latest content type available in Google Search, with Olympic… more

It’s already been a banner year for mergers and acquisitions in the augmented reality industry, with WaveOptics and Ubiquity6 among the notable companies acquired. Two of the more active M&A players, Snap and Epic Games, continued their respective buying sprees this week with major deals supporting their AR strategies. Speaking of Epic Games, its lawsuit against smartglasses maker Nreal took another plot twist, with the plaintiff firing back this week. Back to Snap, the company released the latest version of Lens Studio with new features catering to retailers and shared a preview of a new AR… more

Facebook Reality Labs chief Andrew “Boz” Bosworth does a lot of hinting and teasing of what’s coming next at Oculus, often with only a vague timeline on the horizon. However, on Friday, Boz finally delivered on a big tease he last highlighted back in April, and it has everything to do with augmented reality on the Oculus Quest. • Don’t Miss: Facebook Reality Labs Chief Teases AR Coming to Oculus Quest Gaming, Delves into Future Smartglasses Hardware The feature is called the Passthrough API Experimental and Boz describes it as “a way to build and test apps that seamlessly blend the real and… more