Author: defaultwptest_0plels

The rumors have been circulating for months, but now there’s a source attached to the notion that Magic Leap is looking to sell itself off after a rough couple of years following the launch of its Magic Leap 1 augmented reality device. The first rumbling of trouble came back in 2018, when the device was finally revealed to the public, after much Apple-style secrecy and well-hyped promotion, only to be scorched by many tech reviewers who apparently expected more from the $2,295 device. Don’t Miss: Nreal Changes Company Name, Amid Magic Leap Legal Battle Unknown Chinese Parent Company Revealed… more

As first reported by Next Reality last year, game developer Preloaded, in partnership with BBC Studios, has finally launched BBC Earth – Micro Kingdoms: Senses. The experience, which allows the user to become immersed in the world of insects and arachnids, is accessed using the Magic Leap 1. Don’t Miss: Hands-On with Magic Leap’s Undersea, an AR Experience That Transports You to Another World BBC Earth’s title is now available as a free download in the Magic Leap World app store. Actor Stephen Fry (V for Vendetta, The Hitchhiker’s Guide to the Galaxy), narrates the experience — the same… more

Apple’s first AR wearable might not arrive until 2022, but we may have an early preview of what it will be like to wear a pair of its smartglasses via iOS 14. Clues found in the code for the next major version of Apple’s mobile operating system point to an app with the codename of Gobi that overlays augmented reality data over products in a retail setting. Don’t Miss: Here’s What You Need to Run ARKit 3 on Your iPhone or iPad The app would activate the AR experience through either the scanning of a QR Code or detection of a nearby iBeacon or AirTag, Apple’s rumored AR-enabled Tile… more

The worldwide health crisis around the coronavirus has gripped the live events industry, particularly in the tech sector, with the cancellations of Mobile World Congress, the Game Developers Conference, Facebook’s F8, Google I/O and now South by Southwest. But one conference, focused on immersive computing, is looking to ride out the current storm and still hold its annual meeting, which is 78 days away. Don’t Miss: After Nearly a Decade of AWE, Founder Ori Inbar Unpacks the Past, Present, & Future of Augmented Reality “We are still [two and a half months] out from the AWE event and are… more

The still-unfolding story of China’s Nreal augmented reality startup continues to develop, with each turn uncovering another unexpected wrinkle. Now, in a new filing with the courts in its legal battle with Magic Leap, the company has revealed a sudden name change, as well as the involvement of a previously unknown parent company. Don’t Miss: Magic Leap Claims He Stole Augmented Reality Ideas as an Employee, but Who Is Chi Xu, the Founder of Nreal? Currently, Nreal, initially operating under the corporate name Hangzhou Tairuo, is defending itself against a lawsuit from Florida-based… more

Alternate US history is the go-to move for hot new cable and streaming shows, from HBO’s Watchmen to Hulu’s The Handmaid’s Tale, reimagining how things might have turned out is an endless well of narrative inspiration. The latest show to delve into this genre comes from Disney’s Freeform network, and it’s called Motherland: Fort Salem. And along with the theme of magic comes a unique promotional tie-in from Snapchat that uses augmented reality to bend reality in the direction of the show’s magical theme. Don’t Miss: This Sci-Fi Style 5G Promo for AR is Better Than Some Movies What is that… more

Computer vision is a key component in enabling augmented reality experiences, but now it can help give sight to the blind as well. In this case, that assistance comes from Envision, developers of mobile apps for iOS and Android that use optical character recognition (OCR) and object detection to provide an audio description of the user’s surroundings. The company has now adapted its software for operation within the hardware framework of Google Glass Enterprise Edition 2, which it will sell bundled with the Envision app as “Envision Glasses.” Don’t Miss: Google Glass Resurfaces as a Tool to… more

The results of Microsoft’s $480 million contract with the US Army are on display and users continue to test the suped-up version of the HoloLens 2. Also, the enterprise segment of the AR industry continues to look attractive to investors, as startup Talespin has raised a new round of funding for its AR/VR training platform. Next, Augmented reality has become the poster child for the wireless industry’s 5G push, and UK carrier Three has generated a TV ad that doubles as a wishlist for future AR experiences. Finally, smartglasses maker Nreal has added a new superpower to its Nreal Light… more

The powers of the Nreal Light continue to increase incrementally with each passing week. Now, the latest feature added to the device is possibly the most requested feature for anyone who has tried the Nreal Light: hand tracking. Don’t Miss: Hands-On with the Nreal Light, Smartphone-Powered Augmented Reality Immersion The China-based augmented reality startup has teamed up with California-based Clay AIR to add complex and precise hand tracking to the Nreal Light’s set of input options. “By offering hand tracking with Clay AIR, Nreal offers its developers and users of the Nreal Light… more

The entire wireless industry is working overtime to convince the world that 5G, and the higher prices associated with the faster speeds it affords, will not only be worth it but will deliver never-before-seen wonders. But few companies have produced such a stunningly well-done sales job as Three, one of the leading wireless giants in the UK. To make its 5G case the company put together what can only be described as a short science fiction film to show consumers at least some of what’s on the way, and augmented reality plays a starring role. Don’t Miss: Bank of England Teams with Snapchat to… more