Author: defaultwptest_0plels

We’ve reached the point in the trajectory of augmented reality’s growth where AR advertising experiences are becoming commonplace tactics rather than rare experiments. Some of the more impressive examples of AR ads to emerge recently come from Hulu, Coinbase and Ray-Ban via Snapchat, along with a web-based AR experience from Captain Morgan built with the 8th Wall Web platform. Don’t Miss: Snapchat Can Turn Your 12-Pack of Labatt Blue Beer into a Virtual NHL Arena To promote the second season of its original series Solar Opposites (from the Rick and Morty co-creator Justin Roiland), Hulu has… more

Snapchat and its augmented reality capabilities have become a haven for music artists seeking to promote their new albums or simply amplify their art with immersive experiences. We’ve seen the likes of Drake, Nicki Minaj, and Ariana Grande publish Snapchat Lenses to push their new releases, while Bruno Mars and others have created augmented reality effects with Lens Studio that act as extensions of their work. Don’t Miss: How to Expand Your Available AR Effects for Your 3D Spectacles Videos In this edition of AR Snapshots, we highlight AR experiences from some of the hottest artists around… more

Snapchat and its augmented reality capabilities have become a haven for music artists seeking to promote their new albums or simply amplify their art with immersive experiences. We’ve seen the likes of Drake, Nicki Minaj, and Ariana Grande publish Snapchat Lenses to push their new releases, while Bruno Mars and others have created augmented reality effects with Lens Studio that act as extensions of their work. Don’t Miss: How to Expand Your Available AR Effects for Your 3D Spectacles Videos In this edition of AR Snapshots, we highlight AR experiences from some of the hottest artists around… more

Have you ever wondered where you’d come out if you drilled to the other side of the world? Now, if you have an Android device and Chrome web browser, you can find out. On its Experiments with Google hub, Google has aggregated a collection of AR experiences built on the WebXR standard that show off the outer reaches of what is possible for web-based AR development. Don’t Miss: Google Flips the Switch on Web-Based Augmented Reality Experiences for ARCore Probably the coolest of the AR experiences in the WebXR collection is Floom, which opens a portal to the other side of the globe at your… more

The race for the future of AR wearables gained steam this week with several pivotal developments. First, Apple, the subject of numerous reports and rumors regarding its purported AR headset, is reportedly eyeing an in-person unveiling of the device for later this year, rather than introduce it at its upcoming virtual Worldwide Developers Conference, which would usually be as good a time as any to make a big AR hardware announcement. Second, Snap also has its Partner Summit scheduled for May, and now that virtual stage is expected to include the reveal of its own smartglasses. Third, Niantic… more

Who had Lil Nas X, blood-drop Nikes, and satan worship on your 2021 bingo card? In a story that’s stranger than fiction, the “Old Town Road” rapper has ruffled some feathers with the video for his new single, “MONTERO (Call Me By Your Name)” filled with demonic imagery usually reserved for death metal bands. Don’t Miss: Rockers Palaye Royale Conjure Creepy Immersive AR Music Video via Jadu App As if that weren’t enough, his collaboration with sneaker designer MSCHF to release “Satan Shoes” (customized Nike Air Max 97s with human blood-infused ink injected into the shoe’s air pocket) has… more

With NFTs taking the art world by storm, it’s a bit refreshing to know that you can enjoy world famous masterpieces in the comfort of your own home via augmented reality without emptying your cryptocurrency wallet. And that’s what you get with the Google Arts & Culture app, which adds three new Pocket Galleries with world-famous masterpieces, one of which emulates guided tours in real-world museums. Don’t Miss: Google Arts & Culture Drops AR Synth Exhibit That You Can Play This week, the Google Arts & Culture team introduced Pocket Galleries featuring works from the Jean Pigozi Collection… more

After years of testing and modifications, the US Army is moving forward with its customized version of HoloLens 2 from Microsoft. In separate announcements published on Wednesday, the US Army authorized moving from rapid prototyping to production and rapid field testing. Don’t Miss: Here’s Your First Look at the US Army’s Combat-Ready HoloLens 2 in Action The Army officially awarded the contract to Microsoft on March 26, according to a statement. A Microsoft spokesperson revealed that the deal is worth more than $21 billion over ten years. Microsoft beat out Magic Leap for the initial… more

The Apple rumor drumbeat is getting louder: a wearable augmented reality device is almost certainly coming, very soon. At least that’s the lay of the land based on yet another breadcrumb dropped on Wednesday regarding Apple’s upcoming plans for a “mixed reality” device in the coming months. • Don’t Miss: Apple’s AR Wearables Roadmap Includes Mixed Reality Headset in 2022, Smartglasses in 2025 & More by 2040 Recent reports from reliable analysts have pegged the release of Apple’s long rumored wearable to 2022, but a new thread has now emerged that indicates we’ll see the actual design of… more

As if teasing its own smartglasses weren’t enough, augmented reality gaming developer Niantic gave gamers a glimpse of how 5G speeds can revolutionize how they play mobile games in the near future. This week, the company revealed Codename: Urban Legends, a demo game built with the Niantic Real World Platform that showcases action-packed, multi-player mobile gameplay achieved through low-latency 5G connectivity via edge servers. Don’t Miss: Niantic Bringing Buddy Interactions to AR+ Mode in Pokémon GO, Shared Experiences with Other Trainers to Follow Footage of gameplay from the demo… more