Just as the augmented reality industry grows, so too does the segment dedicated to creating experiences for the tools becoming available. Leading the charge is former Magic Leap CEO Rony Abovitz, who launched a new venture focused on immersive entertainment and content creation. Meanwhile, three of the segment’s biggest players demonstrated why investment in this area is crucial. Snap made an acquisition to add to its AR technology portfolio, Facebook rolled out a training program for its Spark AR platform, and Unity joined forces with Volvo to provide some sleek new AR assets for developers… more