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8th Wall Powers Netflix AR Experience for George Clooney Film ‘The Midnight Sky’

Help me, George Clooney. You’re my only hope. If that mash-up of cultural references doesn’t make sense, it will momentarily. To promote The Midnight Sky, the new film starring George Clooney and dropping via Netflix on December 23 (Happy Festivus), the streaming studio is launching an augmented reality experience that gives consumers the ability to record and send holographic messages, not unlike the iconic plea for help sent by Princess Leia in Star Wars: A New Hope. Don’t Miss: Netflix Film ‘Anon’ Paints Dystopian View of Augmented Reality That Obliterates Privacy The web-based AR… more

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