Amazon has joined the ranks of film and TV studios using the power of augmented reality to engage fans looking to go behind passive screen viewing. To that end, Amazon has quietly launched the Amazon AR Player app. Don’t Miss: Snapchat Gives John Wick Fans the Tools to Build Their Own AR Effects via Lens Studio The free app, which is available on iOS and Android devices, allows users to experience a personal introduction to the furry cast of Amazon’s new streaming TV series The Pack. Hosted by Olympic gold medalist and multiple World Cup champion ski racer Lindsey Vonn, The Pack follows a… more