The surging activity in augmented reality in both the business and consumer sectors is being matched with a wealth of updates and partnerships from Snap Inc. On Thursday, during the company’s Snap Partner Summit 2021, a wide range of tie-ups and new features were unveiled, with some of the biggest brands on the planet joining the AR fray. • Don’t Miss: Samsung Just Gave Us the First Snapchat AR Smartphone, Sort Of Perhaps the most notable partnership is Snap’s new effort with the Lego company. Although Lego is known for allowing kids of all ages to use plastic building blocks to create art, toys, and even robots, now Lego fans will be able to build Lego constructs together, remotely, via a new feature from Lens Studio called Connected Lens. The new feature is available immediately via Snapchat. Snapchat’s Connected Lens feature Moving forward, the idea of two users collaborating on an AR model remotely via something as widely accessible as Snapchat is groundbreaking. Currently, a…more