Sure, Microsoft has mostly marketed its HoloLens headsets towards enterprises and developers, but we learned this week that, like every other tech giant, the company is working on a consumer-grade AR wearable. Speaking of consumer smartglasses, Apple made another strategic investment this week that has implications for Apple’s AR future. While Apple is putting the pieces in place for its future AR products, Niantic is making the next steps towards the future of AR apps, advancing its AR cloud platform into private beta with a new name. For AR and TV, the future may be closer than we expected… more