Month: April 2025

The Vision Pro made its splash, earned its headlines, and — for most people — quietly drifted into the “cool, but not $3,500 cool” category. Now, Apple appears to be rethinking its approach to spatial computing, with not one but two new headsets reportedly in the works: a lighter, cheaper version of the Vision Pro and a more powerful model that tethers to a Mac via USB-C. If that feels like a pivot, that’s because it is. After positioning the Vision Pro as a self-contained, all-in-one leap into the post-screen future, Apple seems to be hedging. One model trims features to chase a wider audience. The other leans into performance, even if that means bringing back a cable. The company hasn’t confirmed anything (because of course it hasn’t), but the message is clear: Apple’s spatial road map now forks in two, and both paths lead away from the Vision Pro we know. What we know: Two new headsets are in developmentMultiple reports — originally sparked by Bloomberg’s Mark Gurman and later…more

Picture this: Your AR glasses open apps just by looking at them. Your VR headset adjusts the image based on where your eyes focus. Your car knows when you’re getting drowsy and nudges you awake. These aren’t far-off fantasies — they’re potential real-world uses of eye-tracking tech. And thanks to a new breakthrough at the University of Arizona, we may be a lot closer to all of it. Eye tracking is poised to become the next major interface between humans and machines. But for it to really work, it needs to be fast, accurate, and almost invisible. And as with any technology that tracks our behavior and biology, it also needs to be secure and privacy-conscious. That’s where this new research comes in. Read: AR vs. VR: A Simple Guide to Augmented and Virtual Reality What you need to know about eye trackingToday’s eye tracking tech is limited — most systems only measure around a dozen data points, which isn’t enough for truly precise interaction in VR, AR, or driver-assist systems.…more

How will the new tariffs impact VR and AR? In short, they’ll likely make headsets more expensive, slow down production, and force some serious changes in how these devices are made and sold. What you need to know: VR and tariffsNew tariffs are already active — The US raised tariffs on Chinese imports to 104%, and China responded with 84% tariffs on US goods. Most countries are affected, not just China. Headsets are about to get pricier — Components for VR/AR devices are heavily globalized, and tariffs will likely drive up production costs and retail prices. Mid-tier hardware is most at risk — Budget and premium devices may survive, but the $400–$800 segment could shrink or stall out. Yesterday, the US raised tariffs on Chinese imports to 104%. This morning, China hit back with an 84% tariff on US goods. But this isn’t just a geopolitical chess match — these moves are aimed squarely at the electronics supply chain, and that includes nearly everything inside your favorite immersive…more

When Vivo revealed its new mixed reality headset — simply named Vivo Vision — it didn’t just debut a new device. It kicked open the door to a market that, until now, has been heavily dominated by two tech giants: Apple and Meta. The Vision clearly draws inspiration from Apple’s Vision Pro (very clear, in fact) — right down to its sleek ski-goggle silhouette and gesture-based interface — but it’s more than just a copycat play.As someone who has followed the evolution of AR and VR for years, I can say with confidence that this is a pivotal moment. A third major player entering the MR space signals that things are heating up — and that’s just what the industry needs. Competition is good. It drives innovation, lowers costs, and ultimately gives consumers more choice. But for Apple and Meta? It means there’s another serious contender to worry about — one with strong momentum in Asia’s smartphone market and a reputation for making capable hardware at disruptive price points. Let’s break…more