The year leading into fall is turning out to be packed with a flurry of augmented reality activity. Most notably, TikTok is adding another major weapon to its AR arsenal. Also on deck are the powers of Hollywood horror in the form of an innovative approach to AR marketing that uses sounds. Speaking of transforming into another version of yourself, makeup industry giant Avon has doubled down on its AR bet by pairing with a major pioneer in the virtual try-on space. We also covered new releases from the world of Snap Spectacles, and a new tool from Google that could absolutely blow open the… more