Month: July 2021

With fears over the COVID-19 pandemic subsiding, live concerts are returning. And Doritos wants to send music fans to a few of them via an augmented reality promotion. Dubbed “Mark Your Play,” the campaign is centered on scannable posters, denoted by a Doritos chip displayed as a play button, found in London, Manchester, Birmingham, Leeds, Glasgow, Liverpool, Bristol, Brighton, Cardiff, and Southampton in the UK. Don’t Miss: 8th Wall’s Web AR Brings Album Art of Pink Floyd to Life Scanning the QR code opens the Doritos Make Your Play website. The AR experience begins with participants… more

It’s all fun and games until the technology is actually put into use and you realize augmented reality is now part of Death Star. That’s what some AR insiders may be thinking once they get a look at the latest modified HoloLens 2 images released by the US Army. • Don’t Miss: Hands-On with the HoloLens 2, the New Best Augmented Reality Experience You Can Get The newest images come from a battery of tests being conducted by the US Army Futures Command and Project Manager Integrated Visual Augmentation System (IVAS). Looking at some of these new images, the modded HoloLens 2 gives soldiers a… more

The Fourth of July, the celebration of US independence, as well as the second paid holiday of the summer, has arrived. If you’re vaccinated, you’re probably planning to commemorate the occasion much differently than last year. However, if you’re still playing it safe, you can still celebrate the Fourth of July with safety and social distancing via these AR Lenses from Snapchat… Don’t Miss: AR Snapshots: Snapchat Lens Shows Us What Our Fav Live-Action Movies Would Look Like from Pixar Animation Dress Up in Virtual Patriotic Costumes Whether or not you plan to celebrate the Fourth in… more