Month: June 2021

As brands and content makers create more augmented reality experiences, the demand for tools to create 3D content grows in kind. And Apple may have just leveled the playing field for 3D content creation. Don’t Miss: Apple Delivers Competitor to Google Lens & Google Maps AR Features in iOS 15 On Monday, at WWDC 2021, Apple introduced Object Capture, a photogrammetry tool built on the Swift programming language and coming to the Monterey edition of macOS via RealityKit 2, the next version of Apple’s AR engine. Object Capture stitches together a series of photographs to create a 3D model of… more

It’s (virtual) developer conference season, and this week was Facebook’s turn with F8 Refresh. Like Google and Snap, Facebook had some new AR capabilities to show off. And while Google and Snap made big AR hardware reveals, Facebook did not. However, CEO Mark Zuckerberg did reveal insights into the company’s AR device roadmap after the virtual conference. In the AR headset segment, Magic Leap set the stage for its future devices by selecting AMD to design a semi-custom processor. Facebook Introduces Support for Shared Video AR Experiences for Spark AR After introducing a pair of new Spark… more

The last few weeks were fairly busy in the realm of augmented reality and remote meetings developments. Most of that activity was generated by some mammoth announcements from Snap and its Spectacles AR smartglasses, and Google, with its Project Starline experimental holographic video conferencing system. Now, right on cue, Facebook chief Mark Zuckerberg has emerged to give some (veiled) responses to some of what we’ve seen from the competition in the last few weeks. • Don’t Miss: Facebook CEO Zuckerberg Uses Latest Appearance to Triple Down on Augmented Reality & Creator Revenue-Focused… more

After introducing a pair of new Spark AR capabilities last week, Facebook had one more trick up its sleeve to unveil at its virtual F8 Refresh developer conference. On Wednesday, Facebook gave its audience a sneak peek at its new Multipeer API, which will enable Spark AR creators to build AR camera effects that sync multiple video callers on Messenger and Instagram as well as its Portal smart camera lineup. Don’t Miss: This Viral Instagram Augmented Reality Filter Will Tell You Which Disney Character You Really Are Multipeer API opens up opportunities for shared experiences for video calls… more

After tapping Nvidia for its first AR headset, Magic Leap is calling in reinforcement for its future enterprise-focused efforts. On Wednesday, Magic Leap disclosed a partnership with chipmaker AMD to produce a “semi-custom” system on a chip (SOC) that will handle computing, graphics, and machine learning, particularly computer vision and spatial computing, for its AR headsets. Don’t Miss: 10 Remote Collaboration Apps for HoloLens, Magic Leap, & Mobile That Can Substitute for in-Person Meetings In its partnership with AMD, Magic Leap is aiming for top performance to run advanced AR content… more

Few brands have been more enthusiastic about augmented reality than Lego, which has now expanded its AR experiences from toys to theme parks. The brand recently opened a new attraction, dubbed Mythica: World of Mythical Creature, at Legoland Windsor in the UK. Don’t Miss: Hands-On with the Lego Snapchat Augmented Reality Experience That Lets You Build With Friends Remotely Visitors who download and install the Legoland Windsor Resort app can scan four codes located adjacent to the statues of Chimera, Alicorn, Hydra, and Sky Lion. Upon scanning, the app opens virtual portals, where visitors… more

June is Pride Month, an annual celebration of LGBTQ+ communities in commemoration of the Stonewall uprising of 1969. With Lens Studio, developers and creators have the capacity to create augmented reality experiences that celebrate a wide variety of interests, including LGBTQ+ rights. Here are some Snapchat Lenses to help celebrate your identity or your support of the LGBTQ+ community… Don’t Miss: Snapchat Celebrates Pride Month with New Landmark AR Experiences Dress Up in These Virtual Pride Costumes Our first pair of Lenses give you the opportunity to put on virtual festive… more