Month: May 2021

The mission to rise above the fray to become a leading player in the augmented reality business is a moving target that depends on innovation, resources, and timing. Last week, Campfire took advantage of these remote-centric times to introduce a new AR product to the market that could change how many of us work. • Don’t Miss: Campfire AR Headset Emerges from Stealth to Offer 3D Collaborations for Enterprise & Design Teams The team is lead by CEO Jay Wright, the person who took over at the newly formed Meta View when it rose from the ashes of the now-defunct Meta Company. But that’s all… more

One of the oldest electronic musical instruments is the theremin, a synthesizer that generates sound based on hand gestures, as featured in the classic “Good Vibrations” by the Beach Boys. Now, indie developer Lucas Rizzotto has taken the concept of the theremin and translated it to an augmented reality synthesizer app for HoloLens 2 that can turn people into musical instruments. Don’t Miss: Control a Synthesizer with the HoloLens to Make Music in Mixed Reality Yes, technically, people are already musical instruments, or at least those gifted with singing talent or possessing the ability to… more

The future of the HoloLens 2, according to Microsoft, is all about enterprise use cases. But that doesn’t mean some of the more creative-minded HoloLens developers won’t bend the top-tier augmented reality device to their own designs. The latest example of this trend comes from Japan. • Don’t Miss: Microsoft Japan Helps Godzilla Invade Real World Tokyo via HoloLens If you’ve ever been to Tokyo, you may have seen the incredibly designed “Gundam building,” which looks like a giant Gundam robot crouching among the normal buildings of the megalopolis. More recently, a life-sized Gundam was… more

As Apple prepares to potentially introduce its (mostly) secretive AR headset for possible introduction later this year and launch next year, the company has made a strategic investment to ensure its supply chain can support it. On Wednesday, Apple announced an award of $410 million from its Advanced Manufacturing fund to II-VI, an optics manufacturer that supplies the company with iPhone and iPad components that enable advanced AR experiences. Don’t Miss: Concept Video Hints That First Mainstream AR Smartglasses Could Feature Glass from Apple-Backed Corning “The expansion of the company’s… more

Two brands with affinities for augmented reality, Marvel and the NBA, joined forces to inject some AR superpowers into Monday night’s matchup of the Golden State Warriors and New Orleans Pelicans. While ESPN carried the traditional broadcast of the game, ESPN2 delivered a special broadcast called Marvel’s Arena of Heroes. The alternate broadcast was injected with comic book-style scorebox and graphics and various quotes from Marvel movies spliced into the play-by-play announcements, such as “Steph Curry is inevitable.” Don’t Miss: AT&T and NBA Launch Mobile AR Experience via Chicago Bulls… more

The Chicago Bulls may not be very relevant in the current NBA standings, but they do lead the league in one other area. With an assist from Nexus Studios, AT&T has debuted StatsZone, an augmented reality experience that presents game statistics in an immersive format, in the Chicago Bulls app. Don’t Miss: NBA AR App Launches on Android & Adds Portals to Playoffs Leveraging ARKit from Apple and ARCore from Google for horizontal plane detection, StatZone anchors a tabletop-sized virtual basketball court with customizable dashboards, shot charts, and animations that help visualize the numbers… more