Consumers who haven’t already delved into the interactive wonders of augmented reality are about to be pushed into the immersive waters by market forces. In the lead up to next week’s upfronts, an annual event during which TV networks work to woo advertisers with new shows and marketing techniques for their upcoming programming schedules, NBCUniversal took the wraps off its next big AR initiative. • Don’t Miss: Marvel Heroes Invade ESPN’s NBA Broadcast of Warriors vs. Pelicans Game via AR Similar to last year, due to the pandemic, the event, which is usually held in New York, is being held virtually this year. In the case of NBCUniversal, the massive network revealed that it plans to offer AR-powered shopping options while viewers watch their favorite programs. The effort is being called @HomeShopping. NBCUniversalAlthough the network didn’t show off a fully-formed demo of its new advertising interaction, it did produce a short video that gives us an idea of what it will be like when…more