Month: April 2021

This week, Google showed off some wild new and innovative AR experiences that showcase the WebXR protocol for browser-based AR content, while 8th Wall applied its own web-based AR platform in service of Captain Morgan. Meanwhile, other brands, including Hulu, Coinbase, and Ray-Ban, are leaning on Snapchat to generate awareness and sales for their offerings. Speaking of Snapchat, it has also become a destination for music artists to draw attention to their new singles and albums. However, one music artist capturing headlines has gone into another rather interesting direction. Google Shows… more

We’ve reached the point in the trajectory of augmented reality’s growth where AR advertising experiences are becoming commonplace tactics rather than rare experiments. Some of the more impressive examples of AR ads to emerge recently come from Hulu, Coinbase and Ray-Ban via Snapchat, along with a web-based AR experience from Captain Morgan built with the 8th Wall Web platform. Don’t Miss: Snapchat Can Turn Your 12-Pack of Labatt Blue Beer into a Virtual NHL Arena To promote the second season of its original series Solar Opposites (from the Rick and Morty co-creator Justin Roiland), Hulu has… more

Snapchat and its augmented reality capabilities have become a haven for music artists seeking to promote their new albums or simply amplify their art with immersive experiences. We’ve seen the likes of Drake, Nicki Minaj, and Ariana Grande publish Snapchat Lenses to push their new releases, while Bruno Mars and others have created augmented reality effects with Lens Studio that act as extensions of their work. Don’t Miss: How to Expand Your Available AR Effects for Your 3D Spectacles Videos In this edition of AR Snapshots, we highlight AR experiences from some of the hottest artists around… more

Snapchat and its augmented reality capabilities have become a haven for music artists seeking to promote their new albums or simply amplify their art with immersive experiences. We’ve seen the likes of Drake, Nicki Minaj, and Ariana Grande publish Snapchat Lenses to push their new releases, while Bruno Mars and others have created augmented reality effects with Lens Studio that act as extensions of their work. Don’t Miss: How to Expand Your Available AR Effects for Your 3D Spectacles Videos In this edition of AR Snapshots, we highlight AR experiences from some of the hottest artists around… more

Have you ever wondered where you’d come out if you drilled to the other side of the world? Now, if you have an Android device and Chrome web browser, you can find out. On its Experiments with Google hub, Google has aggregated a collection of AR experiences built on the WebXR standard that show off the outer reaches of what is possible for web-based AR development. Don’t Miss: Google Flips the Switch on Web-Based Augmented Reality Experiences for ARCore Probably the coolest of the AR experiences in the WebXR collection is Floom, which opens a portal to the other side of the globe at your… more

The race for the future of AR wearables gained steam this week with several pivotal developments. First, Apple, the subject of numerous reports and rumors regarding its purported AR headset, is reportedly eyeing an in-person unveiling of the device for later this year, rather than introduce it at its upcoming virtual Worldwide Developers Conference, which would usually be as good a time as any to make a big AR hardware announcement. Second, Snap also has its Partner Summit scheduled for May, and now that virtual stage is expected to include the reveal of its own smartglasses. Third, Niantic… more

Who had Lil Nas X, blood-drop Nikes, and satan worship on your 2021 bingo card? In a story that’s stranger than fiction, the “Old Town Road” rapper has ruffled some feathers with the video for his new single, “MONTERO (Call Me By Your Name)” filled with demonic imagery usually reserved for death metal bands. Don’t Miss: Rockers Palaye Royale Conjure Creepy Immersive AR Music Video via Jadu App As if that weren’t enough, his collaboration with sneaker designer MSCHF to release “Satan Shoes” (customized Nike Air Max 97s with human blood-infused ink injected into the shoe’s air pocket) has… more

With NFTs taking the art world by storm, it’s a bit refreshing to know that you can enjoy world famous masterpieces in the comfort of your own home via augmented reality without emptying your cryptocurrency wallet. And that’s what you get with the Google Arts & Culture app, which adds three new Pocket Galleries with world-famous masterpieces, one of which emulates guided tours in real-world museums. Don’t Miss: Google Arts & Culture Drops AR Synth Exhibit That You Can Play This week, the Google Arts & Culture team introduced Pocket Galleries featuring works from the Jean Pigozi Collection… more