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Snapchat, Google & Verizon Highlight Humanity’s Impact on the Environment with AR for Earth Day

It’s Earth Day, which means that nonprofits, individuals, and brands are making a concerted effort to raise awareness of environmental issues and how to change behaviors to reverse impacts of pollution, deforestation, and suburban sprawl, among others. Leading the charge is Snap by stepping up to this challenge by using the augmented reality powers of Snapchat to illustrate problems we face across the planet. Don’t Miss: Snapchat Celebrates Earth Day with Sobering Augmented Reality Look at Rising Sea LevelsWorking in partnership with the AR/VR team at Google, Snap recruited Lens Studio creators to craft five interactive AR experiences using the Depth API in ARCore. Three of these Lenses center on the effects of pollution on wildlife, particularly the dumping of plastics and other trash and the spilling of oil in our oceans. In Saving Chelon by Aidan Wolf, you are tasked with guiding the titular sea turtle through a virtual underwater environment using a light controlled by the…more

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