Month: February 2021

Rumors around Apple’s not-so-secret development of an AR/VR headset have been prevalent throughout the young year, but the latest round of reports move speculation of the device into a clearer view. The latest leaks give us not only specifications but also an artist’s rendering based on leaked photos of the headset, as well as a possible timeline for release from analysts based on supplier reports. Don’t Miss: Apple Buried a Detail About iPhone 11 Pro That Moves It Closer Toward a Future AR Smartglasses Product On Thursday, The Information (paywall) reported that the new Apple device will… more

Despite the unfortunate social media-driven association of Corona beer with the virus behind a global pandemic, beverage maker Constellation Brands has pushed its marketing forward like a lime through the mouth of a beer bottle. The brand’s latest effort leverages an AR experience to entice drinkers with the Corona Hard Seltzer line of “spike sparkling water.” Don’t Miss: Blippar Adds Landmark Recognition to Its Bag of AR Tricks Built on Blippar’s web-based AR technology, the AR experience opens a portal to a virtual beach, perhaps somewhere in Mexico, with the various flavors of Corona… more

Ever since the US Army awarded Microsoft’s HoloLens a $480 million contract, the battle for enterprise augmented reality has heated up in earnest. Now, the Redmond, Washington tech giant is looking to strengthen its hold on the burgeoning AR enterprise space by introducing the HoloLens 2 Industrial Edition. • Don’t Miss: Next Reality’s 30 People to Watch in Augmented Reality for 2020 The new version of the HoloLens 2 is specifically designed to meet the needs of pharmaceutical and semiconductor clients by adhering to cleanroom (ISO 14644-1 Class 5-8) and particle emissions (UL Class I Div 2… more